529502.pdf (22.55 MB)
Cultural imperialism and satellite television in Iran
thesis
posted on 2012-07-09, 15:07 authored by Sara A. JoulaThe increasing flow of international and Western cultural and information input into
Iran, via satellite technologies, has affected the traditional, cultural and religious
heritage of the country. Considering the political, cultural and economic realities of
Iran and the history of its media, this research intends to examine the uneven flow of
information and entertainment of global media via satellite in Iran within the context
of the international communication and cultural imperialism theory.
This study attempts to revise the cultural imperialism theory through a case study and
identifies its limitations and the areas that could be developed within its infrastructure
such that it will be applicable to the current situation and contemporary arguments of
the media flow. It reviews the cultural imperialism theory in the light of the active
audience's perspective and analyses the mixed and contradictory dynamics of
reconstruction, adoption and resistance of international media.
This research analyses the emergence of Persian language satellite television news
and entertainment in Iran. A mixture of political, cultural and economic pressures
dominates the editorial conduct of those expatriate and Persian language satellite
channels. Political pressures, however, seem to be playing the most apparent role in
that process.
This study critically analyses the activities of Jaam-e-Jam and VOA Persian language
satellite channels and examines the factors that affect the editorial policies and
practice of the studied channels. It addresses these issues by studying the evolution,
style of ownership, organisational structure, and content as well as editorial and
managerial power hierarchy of those channels. In order to asses the attitudes, and encoded
messages of these stations, a combination of content and discourse analysis is
used. This research also empirically examines the audience's response in a detailed
focus group investigation to see how they perceive and interpret the encoded
messages.
History
School
- Social Sciences
Department
- Communication, Media, Social and Policy Studies
Publisher
© Sara Abutaleb JoulaPublication date
2007Notes
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.EThOS Persistent ID
uk.bl.ethos.529502Language
- en