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Measuring appropriateness - perceived relationships between typography and form
conference contribution
posted on 2006-05-04, 16:37 authored by Ian Montgomery, Kenneth Agnew, Brian McClellandWe perceive products and elements of products as being 'appropriate' or 'suitable' for a particular context. Because the appropriateness of a design usually sits at the interface of one element of design with another, completed research in this area is sparse. 'Appropriateness' may be defined as the comparison of ascribed character to personal benchmarks. These benchmarks are applied by the designer throughout the design and production stages, by other perceivers during these stages, and by the user/viewer in experiencing the product after completion. Context and situation inform the user's perception of the product. This paper seeks to provide evidence of appropriateness and perceived relationships between design elements in the area of applied graphic design.
History
School
- Design
Research Unit
- IDATER Archive
Pages
730958 bytesCitation
MONTGOMERY et al, 1999. Measuring appropriateness - perceived relationships between typography and form. IDATER 1999 Conference, Loughborough: Loughborough UniversityPublisher
© Loughborough UniversityPublication date
1999Notes
This is a conference paper.Language
- en