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Introduction to the special thematic symposium on the ethics of controversial online advertising

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journal contribution
posted on 2015-06-10, 13:26 authored by Caroline Moraes, Nina MichaelidouNina Michaelidou
The field of marketing and consumer ethics has evolved considerably over the past twenty years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, as well as consumers’ responses to such ads. Consequently, this special symposium addresses this literature gap, which is at the intersection of consumer ethics, e-marketing and controversial advertising. The two papers in this special symposium present new research in this area, along with some initial practical recommendations as well as potential for future research.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of Business Ethics

Citation

MORAES, C. and MICHAELIDOU, N., 2017. Introduction to the special thematic symposium on the ethics of controversial online advertising. Journal of Business Ethics, 141(2), pp. 231-233.

Publisher

© Springer

Version

  • AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2017

Notes

This paper was accepted for publication in the Journal of Business Ethics. The final publication is available at Springer via http://dx.doi.org/10.1007/s10551-015-2754-6

ISSN

0167-4544

eISSN

1573-0697

Language

  • en