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PREPP - improving utility watsan services to low income consumers

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conference contribution
posted on 2018-02-12, 15:10 authored by Sue Coates, Kevin Sansom, Sam Kayaga
This paper is based on the interim findings from a Department for International Development (DFID) funded research project looking at the application of strategic marketing approaches in urban water utilities in developing countries. The context for the research is that many of these utilities despite increasingly favourable legislation are under performing. Table 1 highlights the low level of piped water services in African cities. This situation is not acceptable if the targets stated in developing country government policies are to be realized. The purpose of the research is to provide utility managers with mechanisms to enable them to use and adapt marketing techniques to provide better services to all consumer groups in a financially sustainable manner. This paper focuses on services to the market segment comprising the ‘urban poor’.

History

School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

COATES, S. ... et al, 2001. PREPP - improving utility watsan services to low income consumers. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 233-236.

Publisher

© WEDC, Loughborough University

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2001

Notes

This is a conference paper.

Other identifier

WEDC_ID:13542

Language

  • en

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    WEDC 27th International Conference

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