Zhao_1-s2.0-S0024630118306368-main.pdf (1.36 MB)
The evolution of platform business models: Exploring competitive battles in the world of platforms
journal contribution
posted on 2019-07-15, 08:48 authored by Yang Zhao, Stephan Von Delft, Anna Morgan-Thomas, Trevor BuckIn recent decades, multi-sided platform business models have become an important
avenue for value creation and capture, but the phenomenon itself remains under-theorized.
We address this gap and present new, empirically-driven insights into how platform business
models evolve in a context of fierce competition. Through a longitudinal, qualitative study of
twelve multi-sided platforms that operate under challenging industry conditions, we discover
that success in platform battles can plausibly be explained by a combination of complexity in
the business model design, and the simultaneous use of innovation and imitation to create
highly intricate systems of activities. We further discuss how our findings open several new
avenues for future platform research.
History
School
- Loughborough University London
Published in
Long Range PlanningVolume
53Issue
4Pages
101892Citation
ZHAO, Y. ... et al, 2019. The evolution of platform business models: Exploring competitive battles in the world of platforms. Long Range Planning, Doi: 10.1016/j.lrp.2019.101892Publisher
Elsevier BV © The AuthorsVersion
- VoR (Version of Record)
Rights holder
© The authorsPublisher statement
This work is made available according to the conditions of the Creative Commons Attribution 4.0 International (CC BY 4.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/Acceptance date
2019-07-11Publication date
2019-07-13Copyright date
2020Notes
This is an Open Access article. It is published by Elsevier under the Creative Commons Attribution 4.0 International licence (CC BY). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/.ISSN
0024-6301Publisher version
Language
- en
Article number
101892Administrator link
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