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Measuring the performance of product introduction
journal contribution
posted on 2009-04-30, 14:03 authored by N.J. Brookes, Chris BackhouseThis paper begins with a discussion of the importance of the effective performance measurement of product introduction and the difficulties inherent within that task. Criteria are then established for effective product introduction performance measures which are used to identify the most appropriate of existing performance measurement mechanisms. A case study approach of industrial organizations is used to examine whether this mechanism is employed in practice, and wider conclusions are drawn on the formation of effective measures of performance for product introduction.
History
School
- Mechanical, Electrical and Manufacturing Engineering
Citation
BROOKES, N.J. and BACKHOUSE, C.J., 1998. Measuring the performance of product introduction. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 212(1), pp. 1-11.Publisher
© IMechE / Professional Engineering PublishingVersion
- VoR (Version of Record)
Publication date
1998Notes
This article has been published in the journal, Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture [© PEP]. The definitive version is available at: http://dx.doi.org/10.1243/0954405981515464ISSN
0954-4054Language
- en