Strategic planning for information services: a study of an application to Thai libraries and information centres

A framework for information services strategy using the application of strategic planning processes to library information services is described in this study. A survey was carried out in Thailand in order to examine the internal and external environments of the Thai library and information society. From the survey findings, it was found that misunderstanding of the full implication of information services by library and information professionals is the major obstacle to service provision in Thailand. The lack of relationship between user surveys and service provision create the missing link in effective information service provision and use. Improved interpersonal communication skills and the application of strategic thinking are needed in the information services process. A proper understanding of the communication chain relating to service elements is essential for future planning of information services. The development of an information society in Thailand depends on library and information professionals understanding their role better and appreciating the full potential for access to infonnation. The study of the application of strategic planning processes to one function of the library / information system, information services, is an early attempt to reflect its potential to improve the whole system.