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Promoting passenger comfort and wellbeing in the air: an examination of the in-flight health advice provided by international airlines

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journal contribution
posted on 2011-03-01, 15:28 authored by Lucy Budd, Adam WarrenAdam Warren, Morag Bell
Following recent, well-publicised, cases of airline passengers developing deep vein thromboses (DVT) and contracting infectious diseases during flights, airlines’ provision of in-flight customer health advice has come under increased scrutiny. By means of a manifest content analysis of the information that is provided in 50 international airlines’ in-flight magazines, this paper examines the nature and presentation of the health advice that is supplied and comments on the different approaches individual airlines adopt.

History

School

  • Social Sciences

Department

  • Geography and Environment

Citation

BUDD, L., WARREN, A.P. and BELL, M., 2011. Promoting passenger comfort and wellbeing in the air: an examination of the in-flight health advice provided by international airlines. Journal of Air Transport Management, 17 (5), pp. 320-322

Publisher

© Elsevier

Version

  • AM (Accepted Manuscript)

Publication date

2011

Notes

This item was accepted for publication in the Journal of Air Transport Management [© Elsevier]. The definitive version is available at: http://www.sciencedirect.com/science/article/pii/S0969699711000342

ISSN

0969-6997

Language

  • en

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