Badni-Ch-10-IDATER.pdf (1.59 MB)
Eye-tracking experiment to test key emerging principles of the visual communication of technology
chapter
posted on 2011-11-11, 11:02 authored by Cheng-Siew Beh, Kevin Badni, Eddie NormanThe aim of this paper is to examine
people’s eye reading patterns on
technological information presented in 2
dimensional visual forms. This is in
relation to testing the principles of visual
communication (VC) applied on those
visual representations and whether they
obtained a similar (if not the same)
patterns of recognition as suggested by
the key emerging principles (KEP) of visual
communication of technology (VCT) that
had been derived from a literature review
(Beh & Norman, 2010). An eye-tracking
experiment was designed with an
evaluation strategy targeted at gathering
qualitative and quantitative data of reading
patterns. The visuals selected for the
experiment represented a comparison of
three prepared in the 21st Century where
there was evidence of their effectiveness
in communicating technological
information with visual representations with
similar purposes and of acknowledged
quality from the 16th Century. Five
participants took part in the study and
verbal protocols were recorded alongside
the eye-tracking experiments. The
quantitative results concerning eye
movements and the qualitative indications
of associated understanding were
consistent with the KEP derived from the
literature review.
History
School
- Design
Citation
BEH, C., BADNI, K. and NORMAN, E.W.L., 2011. Eye-tracking experiment to test key emerging principles of the visual communication of technology. IN: Norman, E.W.L. and Seery, N, (eds). IDATER online conference: graphicacy and modelling 2010. Loughborough: Design Education Research Group, Loughborough Design School, pp. 179-208.Publisher
© Design Education Research Group, Loughborough Design SchoolVersion
- VoR (Version of Record)
Publication date
2011Notes
This book chapter was published in the book, IDATER online conference: graphicacy and modelling 2010 [© Design Education Research Group, Loughborough Design School]. The book was produced by IDATER, the International Conference on Design and Technology Educational Research and Curriculum Development in association with Loughborough Design School, Design Education Research Group and University of Limerick, to accompany the online conference Graphicacy & Modelling held at University of Limerick, December 14th 2010.ISBN
9781907382512Publisher version
Language
- en