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From mass propaganda to political marketing: the transformation of Labour Party election campaigning
The rise and growing importance of political marketing is self-evident in many of the major
western democracies. The innovative Conservative party campaign effort of 1979 is
sometimes referred to as a major watershed in the development of the phenomenon in
Britain. Results of that election proved a vital component in the respective success of both
the agency and client organisation. Victory heralded the beginning of three Thatcher led
majority governments as well as the start of a period of commercial success for the party's
consultants.
History
School
- Social Sciences
Department
- Communication, Media, Social and Policy Studies
Pages
88482 bytesCitation
WRING, D., 1996. From mass propaganda to political marketing: the transformation of Labour Party election campaigning. IN: Rallings, C., Broughton, D., Denver, D. & Farrell, D.(eds.) British Parties and Elections Yearbook 1995, Hampshire: Frank CassPublisher
© Frank CassPublication date
1996Notes
This is a chapter taken from the serial, British Parties and Elections Yearbook [© Frank Cass].ISSN
1368-9886Language
- en