Passenger perceptions of the green image associated with airlines.pdf (125.37 kB)
Passenger perceptions of the green image associated with airlines
journal contribution
posted on 2013-01-09, 16:35 authored by Robert Mayer, Tim Ryley, David GillingwaterEnvironmental issues in air transport have grown in importance in recent years, and in
response some airlines have been proactive to demonstrate their ‘green’ credentials. The
aim of this paper is to identify air traveller perceptions of different airlines with regard to
green image, and how passengers perceive different measures that airlines can introduce to
reduce their environmental impact. The research is based on a large quantitative survey, of
over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July
2010. The data in this papers stems from a range of attitudinal statements on airlines, and
measures that airlines could adopt to improve their environmental performance.
When presented with a list of airlines, about half of respondents were able to differentiate
between airlines based on environmental friendliness. The results show that low-cost airlines
in general are not seen as more or less environmentally friendly than full service network
airlines. Yet air travellers do indicate differences in the environmental image based on
individual airlines. Furthermore, results vary depending on whether passengers had flown
previously with a particular airline. Passengers also differentiate between measures that
airlines can adopt to reduce the environmental impact of aviation. Using newer aircraft is
seen as the most effective way to address the issue.
History
School
- Architecture, Building and Civil Engineering
Citation
MAYER, R.M.J., RYLEY, T. and GILLINGWATER, D., 2012. Passenger perceptions of the green image associated with airlines. Journal of Transport Geography, 22, pp.179-186.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publication date
2012Notes
This is the author’s version of a work that was accepted for publication in the Journal of Transport Geography. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published at: http://dx.doi.org/10.1016/j.jtrangeo.2012.01.007ISSN
0966-6923Publisher version
Language
- en