Manuscript_26_03_2013_MSQ.pdf (167.67 kB)
Knowledge dissemination in the global service marketing community
journal contribution
posted on 2013-04-10, 08:27 authored by Cristiana R. Lages, Claudia M.N. Simoes, Raymond P. Fisk, Werner H. KunzPurpose: The evolution of the service marketing field was marked by the emergence of a global, vigorous and tolerant community of service marketing researchers. This paper examines the history of the service marketing community and argues that it may be an archetype for building the emergent global service research community. Design/methodology/approach: The study combines qualitative and quantitative approaches. We interviewed four pioneering service scholars and also collected descriptive data (e.g., Authorship, Affiliation, Title, Keywords) of all service related articles published in 13 top peer-reviewed marketing and service journals over the last 30 years (5,432 articles; 6,450 authors). In a dynamic analysis we mapped global collaboration between countries over time and detected clusters of international collaboration. Findings: Findings suggest a growing international collaboration for the US and the UK, while for other countries like Israel the global collaboration started from a high level and decreases now. Further, the service marketing community never became polarized and there were always contributions from researchers all over the world. Research limitations/implications: As the global service research community is developing, service marketing becomes a research neighborhood within the broader service research community. Simultaneously, other research neighborhoods are emerging within this new community (e.g. service arts, service management, service engineering, service science). Originality/value: Anchored on the social evolution and biological evolution metaphors, this study explains the evolution of the service marketing field from both qualitative and quantitative perspectives. Furthermore, it explains the development of the service marketing community as an archetype for building the global service research community.
History
School
- Business and Economics
Department
- Business
Citation
LAGES, C.R. ... et al, 2013. Knowledge dissemination in the global service marketing community. Managing Service Quality, 23 (4), pp.272-290.Publisher
© EmeraldVersion
- AM (Accepted Manuscript)
Publication date
2013Notes
This article was accepted for publication in the journal, Managing Service Quality: http://dx.doi.org/10.1108/MSQ-03-2013-0048ISSN
0960-4529Publisher version
Language
- en