Transitions in higher education: the relationship between the thoughts and aspirations of students entering higher education in art and craft areas and the opportunities awaiting them at graduation

Governmental pressure to raise the number of students entering Higher Education in the UK has seen more aggressive strategies being introduced in order to entice students to continue their education. An argument is raging among art and design academics to whether this expansion is wholly ethical, especially within art and design subjects where the professional opportunities are finite and often complex in their development. This paper looks at the relationship between the aspirations of students at entering university and after they have subsequently graduated. Studies undertaken by the authors are used to explore issues facing secondary school students when deciding upon undertaking Higher Education. The thoughts and reflections of graduates about their education and career progression are also investigated and key issues are documented about the intentions of students and career realities These key issues include: Are Universities honest about career opportunities within art and craft areas? Do students enter Higher Education in art and craft areas with the intention of becoming practitioners? How much parental influence underpins students' educational choices? What careers do art and craft graduates undertake? What are the reflections of graduates about their education and development of careers post graduation?