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Quantitative audience research: embracing the poor relation
chapter
posted on 2014-04-08, 09:15 authored by David DeaconDavid Deacon, Emily KeightleyEmily KeightleyQuantitative audience research: embracing the poor relation
History
School
- Social Sciences
Department
- Communication, Media, Social and Policy Studies
Citation
DEACON, D. and KEIGHTLEY, E., 2011. Quantitative audience research: embracing the poor relation. IN: Nightingale, V. (ed.). The Handbook of Media Audiences, Wiley-Blackwell: Oxford, UK, pp.302-319.Publisher
Wiley-Blackwell (© Blackwell Publishing Ltd)Version
- AM (Accepted Manuscript)
Publication date
2011Notes
This book chapter is closed access. The publisher version is available from: http://dx.doi.org/10.1002/9781444340525.ch15ISBN
9781405184182;9781444340525Publisher version
Language
- en