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The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets
journal contribution
posted on 2015-06-05, 09:24 authored by Victoria StoryVictoria Story, Nathaniel Boso, John CadoganThis study investigates whether the relationship between firm-level product innovativeness and new product performance is curvilinear, and whether the nature of this relationship is dependent on organizational and environmental factors in both developed and emerging market contexts. Using primary data from 319 UK and 221 Ghanaian companies, this study shows that in both developed and emerging markets the basic form of the relationship between firm-level product innovativeness and business success is inverted U-shape, but that the strength and/or form of this relationship changes under differing levels of market orientation, access to financial resources, and environmental dynamism. Some commonalities are identified across the two countries: market orientation helps firms leverage their product innovativeness. However, differences are also observed across the samples: in Ghana, access to financial resources enhances the relationship between product innovativeness and new product performance, unlike in the UK, where access to financial resources has no significant impact on this relationship. Furthermore, while UK firms are able to leverage product innovativeness to their advantage in more dynamic environments, Ghanaian firms are not able to benefit in this way, and find that high levels of innovation activity are less useful when markets are more dynamic.
History
School
- Business and Economics
Department
- Business
Published in
JOURNAL OF PRODUCT INNOVATION MANAGEMENTVolume
32Issue
1Pages
45 - 64 (20)Citation
STORY, V.M., BOSO, N. and CADOGAN, J.W., 2014. The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32 (1), pp. 45 - 64Publisher
Wiley © Product Development & Management AssociationVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2014-06-03Notes
This is the peer reviewed version of the following article: STORY, V.M., BOSO, N. and CADOGAN, J.W., 2014. The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32 (1), pp. 45 - 64, which has been published in final form at http://dx.doi.org/10.1111/jpim.12180. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."ISSN
0737-6782Publisher version
Language
- en