Special Section Advancing Customer Experience and Big Data Impact via Academic and Practitioner Collaboration 30 01 2017.pdf (79.08 kB)
Special section: Advancing customer experience and big data impact via academic- practitioner collaboration
journal contribution
posted on 2017-02-17, 11:16 authored by Jamie Burton, Linda Nasr, Thorsten GruberThorsten Gruber, Helen L. BrucePurpose
This paper outlines the purpose, planning, development and delivery of the “1st AcademicPractitioner Research with Impact workshop: Customer Experience Management (CEM) and
Big Data”, held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers were initially developed.
Design/methodology/approach
The paper sets out a summary of the importance and significance of the four papers developed at the workshop, and how the co-creative dialogue between managerial practitioners presenting key problems and issues that they face and carefully selected teams of academics was facilitated.
Findings
In order to develop richer and more impactful understanding of current problems challenging customer focused managers, there is a need for more dialogue and engagement between
academics and practitioners.
Practical implications
The paper serves as a guideline for developing future workshops that aim at strengthening the links between academia and the business world.
Originality/value
This paper highlights the value of academic-practitioner workshops for focusing academic research on areas of importance for practitioners in order to generate impact. The innovative format of the workshop and the resulting impactful papers should serve as a call and motivation for future academic-practitioner workshop development.
History
School
- Business and Economics
Department
- Business
Published in
Journal of Services MarketingCitation
BURTON, J. ... et al, 2017. Special section: Advancing customer experience and big data impact via academic-practitioner collaboration. Journal of Services Marketing, 31 (2), pp. 142-147.Publisher
© EmeraldVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2017-01-23Publication date
2017ISSN
0887-6045Publisher version
Language
- en