A Maiorani_short%20paper%20MOG%202008 (2).pdf (269.13 kB)
Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis
In this paper the multimodal
discourse analysis method is applied to the
study of the Internet as a multimodal semiotic
system. The paper is aimed at testing the
validity of the functional framework used in
linguistics as a perspective to study Internet
multimodal communication in relation to
covert-sales strategies. Two cases have been
taken as examples: The Matrix website and
the Lord of the Rings Online game, both
inspired by successful movies and both
involving a thriving online market.
History
School
- The Arts, English and Drama
Department
- English and Drama
Citation
MAIORANI, A., 2008. Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis. IN: Proceedings of the AISB 2008 Symposium on Multimodal Output Generation. Aberdeen : The Society for the Study of Artificial Intelligence and Simulation of Behaviour, pp. 58-61Publisher
The Society for the Study of Artificial Intelligence and Simulation of BehaviourPublication date
2008Notes
This is a conference paper. It is also available at: http://www.aisb.org.uk/convention/aisb08/proc/scope.htmlISBN
1902956699Language
- en