Thesis-1995-Laforet.pdf (17.24 MB)
Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods
thesis
posted on 2010-11-10, 11:06 authored by Sylvie LaforetDeterminants of corporate hierarchical branding strategies with reference to the fast moving consumer goods
History
School
- Business and Economics
Department
- Business
Publisher
© Sylvie LaforetPublication date
1995Notes
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.EThOS Persistent ID
uk.bl.ethos.295557Language
- en