Thesis-1994-Melewar.pdf (14.91 MB)
Internationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries
thesis
posted on 2010-11-30, 15:20 authored by Tengku Chik Melewar Bin Tengku NasirInternationalisation of corporate visual identity strategies: a study of British multinational corporations and their Malaysian subsidiaries
History
School
- Business and Economics
Department
- Business
Publisher
© Tengku Chik Melewar Bin Tengku NasirPublication date
1994Notes
A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.EThOS Persistent ID
uk.bl.ethos.361441Language
- en