EPPEPP 2002 repository _full paper - final_.pdf (82.14 kB)
Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce
journal contribution
posted on 2011-08-12, 10:59 authored by Neil Doherty, Laurie McAulayIn recent years, whilst considerable attention has been focussed on the Internet,
and in particular its potential as a sales medium, little research has been conducted into how
such investments can be objectively evaluated. Based upon a review of the literature and a
series of exploratory interviews, a provisional framework for evaluating e-commerce
investments is presented. It is shown that in addition to considering generic issues such as
flexibility and implementabilty, an e-commerce evaluation framework should address
specifics, such as customer management, marketing and logistics.
History
School
- Business and Economics
Department
- Business
Citation
DOHERTY, N.F. and McAULAY, L., 2002. Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce. Evaluation and Program Planning, 25 (2), pp. 159-165.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publication date
2002ISSN
0149-7189Publisher version
Language
- en