Loughborough University
Leicestershire, UK
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Loughborough University

Loughborough University Institutional Repository

Browsing by Author Taylor-West, Paul

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Issue DateTitleAuthor(s)
2013Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive productsTaylor-West, Paul
2016Marketing to Jedi Knights may be just as reliable as current market segmentation methodsTaylor-West, Paul; Champion, Donna; Saker, James M.
Showing results 2 to 3 of 3