Loughborough University
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Browsing by Author Bernache-Assollant, Iouri

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Issue DateTitleAuthor(s)
2011Consumer loyalty in sport spectatorship services: the relationships with consumer satisfaction and team identificationBodet, Guillaume S.P.; Bernache-Assollant, Iouri
2010Segmenting NBA's Chinese viewers based on their searched experiencesBodet, Guillaume S.P.; Bernache-Assollant, Iouri; Bouchet, P.
Showing results 1 to 2 of 2