Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Browsing by Author Christodoulides, George

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
2015Consumer-based brand equity measurement: lessons learned from an international studyChristodoulides, George; Cadogan, John W.; Veloutsou, Cleopatra
2012Cross-national differences in e-WOM influenceChristodoulides, George; Michaelidou, Nina; Argyriou, Evmorfia
2015Determinants of social media adoption by B2B organizationsSiamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina; Valvi, Aikaterini
2015The impact of comparative affective states on online brand perceptions: a five-country studySiamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina
2013A typology of internet users based on comparative affective states: evidence from eight countriesChristodoulides, George; Michaelidou, Nina; Siamagka, Nikoletta Theofania
2011Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Christodoulides, George
Showing results 1 to 6 of 6