Loughborough University
Leicestershire, UK
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Loughborough University

Loughborough University Institutional Repository

Browsing by Author Dickenson, Peter

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Issue DateTitleAuthor(s)
2016Driving sponsee equity in a sports context: Concurrent sponsors’ collective responsibilityDickenson, Peter; Souchon, Anne L.
2018Driving viewing intentions through entitativity of concurrent sponsorsDickenson, Peter; Souchon, Anne L.
2015Enhancing purchase intentions through sponsor entitativity: untangling the processDickenson, Peter
2015Entitativity and its consequences for sponsorshipDickenson, Peter; Souchon, Anne L.
2018Entitativity of concurrent sponsors: implications for properties and sponsorsDickenson, Peter; Souchon, Anne L.
2016Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand?Winkelmann, Soeren; Dickenson, Peter; Souchon, Anne L.; Lee, Nick; Michaelidou, Nina
2018(Re)examining the effects of athlete brand image (ABI) on psychological commitment: an empirical investigation using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA)Vaatainen, Merituuli; Dickenson, Peter
2019Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equityDickenson, Peter; Souchon, Anne L.
2016Thriving in late career: the role of the psychological experiences of vitality and learning in the relationships between work design characteristics and individual work outcomesTaneva, Stanimira; Arnold, John; Dickenson, Peter
Showing results 1 to 9 of 9