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Browsing by Author Micevski, Milena

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Issue DateTitleAuthor(s)
2019Consumers' ethical perceptions of social media analytics practices: risks, benefits and potential outcomesMichaelidou, Nina; Micevski, Milena
2017Controversial advert perceptions in SNS advertising. The role of ethical judgement and religious commitmentKadic-Maglajlic, Selma; Arslanagic-Kalajdzic, M.; Micevski, Milena; Michaelidou, Nina; Nemkova, Ekaterina
2015Does improvisation help or hinder planning in determining export success? Decision theory applied to exportingNemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul; Micevski, Milena
2013Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images onlineMichaelidou, Nina; Siamagka, Nikoletta Theofania; Moraes, Caroline; Micevski, Milena
2019Drivers and outcomes of branded mobile app usage intentionStocchi, L.; Michaelidou, Nina; Micevski, Milena
2016Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprisesBoso, Nathaniel; Story, Vicky; Cadogan, John W.; Annan, Jonathan; Kadic-Maglajlic, Selma; Micevski, Milena
2015An evaluation of nonprofit brand image: towards a better conceptualization and measurementMichaelidou, Nina; Micevski, Milena; Cadogan, John W.
2018Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caringMicevski, Milena; Kadic-Maglajlic, Selma; Banerjee, Sourindra; Cadogan, John W.; Lee, Nick
2015Marketing and sales interface flexibility: a social exchange theory perspectiveMicevski, Milena
2018The rules of engagement: How to motivate consumers to engage with branded mobile appsStocchi, L.; Michaelidou, Nina; Pourazad, N.; Micevski, Milena
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