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Browsing by Author Michaelidou, Nina

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Issue DateTitleAuthor(s)
2018Consumers' ethical perceptions of social media analytics practices: risks, benefits and potential outcomesMichaelidou, Nina; Micevski, Milena
2017Controversial advert perceptions in SNS advertising. The role of ethical judgement and religious commitmentKadic-Maglajlic, Selma; Arslanagic-Kalajdzic, M.; Micevski, Milena; Michaelidou, Nina; Nemkova, Ekaterina
2015Cross-cultural and cross-national consumer research: psychology, behavior, and beyondMichaelidou, Nina; Reynolds, Nina; Greenacre, Luke; Hassan, Louise
2012Cross-national differences in e-WOM influenceChristodoulides, George; Michaelidou, Nina; Argyriou, Evmorfia
2015Determinants of social media adoption by B2B organizationsSiamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina; Valvi, Aikaterini
2018Does culture impact private label performanceBudhathoki, Tribikram; Schmitt, Julien; Michaelidou, Nina
2013Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images onlineMichaelidou, Nina; Siamagka, Nikoletta Theofania; Moraes, Caroline; Micevski, Milena
2019Drivers and outcomes of branded mobile app usage intentionStocchi, L.; Michaelidou, Nina; Micevski, Milena
2015An evaluation of nonprofit brand image: towards a better conceptualization and measurementMichaelidou, Nina; Micevski, Milena; Cadogan, John W.
2016Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand?Winkelmann, Soeren; Dickenson, Peter; Souchon, Anne L.; Lee, Nick; Michaelidou, Nina
2018Exploring interaction differences in Microblogging Word of Mouth between entrepreneurial and conventional service providersAroean, Lukman; Dousios, Dimitrios; Michaelidou, Nina
2015The impact of comparative affective states on online brand perceptions: a five-country studySiamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina
2017Introduction to the special thematic symposium on the ethics of controversial online advertisingMoraes, Caroline; Michaelidou, Nina
2018The rules of engagement: How to motivate consumers to engage with branded mobile appsStocchi, L.; Michaelidou, Nina; Pourazad, Naser; Micevski, Milena
2017Social media advertising: Factors Influencing Consumer Ad AvoidanceFerreira, C.; Michaelidou, Nina; Moraes, Caroline; McGrath, M.
2013A typology of internet users based on comparative affective states: evidence from eight countriesChristodoulides, George; Michaelidou, Nina; Siamagka, Nikoletta Theofania
2011Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Christodoulides, George
2017When are apps worth paying for? An analysis of the market performance of mobile appsStocchi, L.; Guerini, C.; Michaelidou, Nina
Showing results 1 to 18 of 18