Loughborough University
Leicestershire, UK
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Browsing by Author Nemkova, Ekaterina

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Issue DateTitleAuthor(s)
2017Controversial advert perceptions in SNS advertising. The role of ethical judgement and religious commitmentKadic-Maglajlic, Selma; Arslanagic-Kalajdzic, M.; Micevski, Milena; Michaelidou, Nina; Nemkova, Ekaterina
2014Decision-making in an export context: combining planning and improvisation to improve export performanceNemkova, Ekaterina
2015Does improvisation help or hinder planning in determining export success? Decision theory applied to exportingNemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul; Micevski, Milena
2017Leveraging dynamic export capabilities for competitive advantage and performance consequences: Evidence from ChinaEfrat, K.; Hughes, Paul; Nemkova, Ekaterina; Souchon, Anne L.; Sy-Changco, J.
2018Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exportersHughes, Paul; Souchon, Anne L.; Nemkova, Ekaterina; Hodgkinson, Ian R.; Oliveira, Joao S.; Boso, Nathaniel; Hultman, Magnus; Yeboah-Banin, Abena; Sy-Changco, J.
2016Salesperson improvisation: antecedents, performance outcomes, and boundary conditionsYeboah-Banin, Abena; Boso, Nathaniel; Hultman, Magnus; Souchon, Anne L.; Hughes, Paul; Nemkova, Ekaterina
2016Spontaneity and international marketing performanceSouchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; Nemkova, Ekaterina; Oliveira, Joao S.
Showing results 1 to 7 of 7