Loughborough University
Leicestershire, UK
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Loughborough University

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Browsing by Author Siamagka, Nikoletta Theofania

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Issue DateTitleAuthor(s)
2015Determinants of social media adoption by B2B organizationsSiamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina; Valvi, Aikaterini
2013Do marketers use visual representations of destinations that tourists value? Comparing visitors' image of a destination with marketer-controlled images onlineMichaelidou, Nina; Siamagka, Nikoletta Theofania; Moraes, Caroline; Micevski, Milena
2015The impact of comparative affective states on online brand perceptions: a five-country studySiamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina
2013A typology of internet users based on comparative affective states: evidence from eight countriesChristodoulides, George; Michaelidou, Nina; Siamagka, Nikoletta Theofania
2011Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Christodoulides, George
Showing results 1 to 5 of 5