Loughborough University
Leicestershire, UK
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Browsing by Author Smith, Gareth

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Issue DateTitleAuthor(s)
2013Measuring brand association strength: a consumer based brand equity approachFrench, Alan; Smith, Gareth
2010Measuring political brand equity: a consumer oriented approachFrench, Alan; Smith, Gareth
2011Measuring the changes to leader brand associations during the 2010 election campaignSmith, Gareth; French, Alan
2009The political brand: a consumer perspectiveSmith, Gareth; French, Alan
2009Political marketing : segmentation, brand and competitive strategies in the U.K.Smith, Gareth
Showing results 1 to 5 of 5