Loughborough University
Leicestershire, UK
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Loughborough University

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Browsing by Author Taylor-West, Paul

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Issue DateTitleAuthor(s)
2012The benefits of using reduced item variable scales in marketing segmentationTaylor-West, Paul; Saker, James M.; Champion, Donna
2016The changing channel power relationship between customers and dealerships in the retail automotive sectorSaker, James M.; Taylor-West, Paul; Grzesinski, A.
2013Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive productsTaylor-West, Paul
2016Marketing to Jedi Knights may be just as reliable as current market segmentation methodsTaylor-West, Paul; Champion, Donna; Saker, James M.
2018Market segmentation strategies for complex automotive productsTaylor-West, Paul; Saker, James M.; Champion, Donna
Showing results 1 to 5 of 5