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Title: Experiential marketing and sporting events: a spectator perspective
Authors: Bodet, Guillaume S.P.
Chanavat, Nicolas
Issue Date: 2011
Publisher: European Association for Sport Management
Citation: BODET, G.S.P. and CHANAVAT, N., 2011. Experiential marketing and sporting events: a spectator perspective. Presented at the 19th Conference of the European Association for Sport Management, 7th-10th September, Madrid, Spain.
Abstract: How extra-ordinary experiences provided in sporting events are lived by spectators and what are their consequences in terms of consumer behaviour.
Description: This is a conference paper.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/10095
Publisher Link: http://www.easm.net/?option=com_rubberdoc&view=category&id=119%3A2011&Itemid=187
Appears in Collections:Conference Papers (Sport, Exercise and Health Sciences)

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