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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/10097

Title: Segmenting NBA's Chinese viewers based on their searched experiences
Authors: Bodet, Guillaume S.P.
Bernache-Assollant, Iouri
Bouchet, P.
Issue Date: 2010
Publisher: European Association for Sport Management
Citation: BODET, G.S.P., BERNACHE-ASSOLLANT, I. and BOUCHET, P., 2010. Segmenting NBA's Chinese viewers based on their searched experiences. Presented at the 18th European Association for Sport Management Conference: Bridging Sport Management Across Europe, 15th-18th September, Prague, Czech Republic.
Abstract: What do Chinese viewers look for when watching NBA games?
Description: This is a conference paper.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/10097
Publisher Link: http://www.easm.net/?option=com_rubberdoc&view=category&id=117%3A2010&Itemid=187
Appears in Collections:Conference Papers and Presentations (Sport, Exercise and Health Sciences)

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