Bodet & Coleman_NASSM 2011.pdf (111.1 kB)
A pre-evaluation of British public opinion on the London 2012 Olympics based on sport participation types
conference contribution
posted on 2012-07-24, 13:02 authored by Guillaume Bodet, Jennifer ColemanAs recalled by Girginov and Hills (2008), one ambitious aim in staging the London 2010
Olympics concerns sports development and participation legacy. According to them, this
objective comes from both the IOC‟s will to create positive legacies from the Games and the
promotion of sports-for-all in the host country, and the bid committee and the UK government‟s
will to “use the games to inspire the country‟s people to become more physically active”
(p.2092). However, as observed by Coalter (2004), the positive impact of major events on sports
participation is not automatic and moreover Olympic “legacies are constructed and not given”
(Girginov & Hills, 2008, p.2092). The aim of this study is to provide a pre-evaluation of the
London Olympics in relation to sport participation patterns in order to first identify the critical
issues influencing British people‟s engagement into the Games and second to create the basis for
a longitudinal analysis of their impact.
In order to evaluate people‟s perceptions of London 2012, we used Social Representation Theory
(Moscovici, 1984), as social representations characterise a form of socially elaborated and shared
knowledge, with practical consequences which contribute to the construction of a common
reality among social groups.
History
School
- Sport, Exercise and Health Sciences
Citation
BODET, G.S.P. and COLEMAN, J., 2011. A pre-evaluation of British public opinion on the London 2012 Olympics based on sport participation types. Presented at the 2011 North American Society for Sport Management Conference, 1st-4th June, London, Ontario, Canada.Publisher
North American Society for Sport ManagementVersion
- AM (Accepted Manuscript)
Publication date
2011Notes
This is a conference paper.Publisher version
Language
- en