LOFTHOUSE, V.A. and BHAMRA, T.A., 2001. Benchmarking to understand appropriate communication of ecodesign: a collaborative project. IN: Design Research International Symposium on the dimensions of industrial design research, 18-20 May, Milan
This paper reports the initial results of a benchmarking study that was carried out as part of a
collaborative research project between the Electrolux Industrial Design Centre and the Eco
Innovations Group at Cranfield University. The study aimed to identify current best practice in the
communication of environmental issues to stakeholders, and approaches being used by companies to
encourage environmental thinking in their design teams. The main findings from the study are
outlined in this paper and the importance of using appropriate methods for communicating the
findings to the designers at Electrolux is recognised and discussed.