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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/10214

Title: An analysis of the marketing management of Stade Français Paris rugby club
Authors: Bodet, Guillaume S.P.
Issue Date: 2009
Publisher: © International Marketing Reports Ltd
Citation: BODET, G.S.P., 2009. An analysis of the marketing management of Stade Français Paris rugby club. International Journal of Sports Marketing and Sponsorship, 10 (3), pp.252-262.
Abstract: This paper analyses the marketing strategy, mix marketing and brand development of SF Paris rugby union club which has succeeded in attracting huge crowds (around 75 000 spectators) for several regular season games and building a strong brand equity. Parallels with American professional sports are drawn whereas differences with European clubs are highlighted. Finally, planning, consistency and especially innovation are identified as key factors of success in the implementation of the club’s marketing strategy.
Description: This article was published in the serial International Journal of Sports Marketing & Sponsorship [© International Marketing Reports Ltd].
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/10214
Publisher Link: http://www.imrpublications.com/journal-landing.aspx?volno=10&no=3
ISSN: 1464-6668
Appears in Collections:Published Articles (Sport, Exercise and Health Sciences)

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