EVANS, M. and WORMALD, P., 1993. The future role of virtual and physical modelling in industrial design. IDATER 1993 Conference, Loughborough University
Three-dimensional (3D) modelling is recognised as an essential aspect of industrial design activity.
However, computer technologies are beginning to change the nature of these models. This paper explores
the role of conventional and computer-based 3D models as used by the industrial design profession
within programmes of new product development (NPD). There is seen to be an incompatibility between
the physical models needed by the marketing and industrial design stages of NPD and the virtual models
which are the foundation of any computer-based system. The paper suggests that the emerging technologies
of rapid prototyping may offer solutions to these difficulties and extend the sophistication of the industrial