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Images of Labour: the progression and politics of party campaigning in Britain

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journal contribution
posted on 2006-03-15, 18:40 authored by Dominic WringDominic Wring
This paper looks at the continuities and changes in the nature of election campaigns in Britain since 1900 by focusing on the way campaigning has changed and become more professional and marketing driven. The piece discusses the ramifications of these developments in relation to the Labour party's ideological response to mass communication and the role now played by external media in the internal affairs of this organisation. The paper also seeks to assess how campaigns have historically developed in a country with an almost continuous, century long cycle of elections.

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Pages

68299 bytes

Citation

WRING, D., 2002. Images of Labour: the progression and politics of party campaigning in Britain. Journal of Political Marketing, 1(1), June, pp. 23-38

Publisher

© Haworth Press

Publication date

2002

Notes

This article was published in the journal, Journal of political marketing [© Haworth]. The definitive version is available at: http://www.haworthpressinc.com/web/JPOLM/.

ISSN

1537-7857

Language

  • en