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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/1083

Title: Images of Labour: the progression and politics of party campaigning in Britain
Authors: Wring, Dominic
Keywords: Political marketing
British elections
Labour Party
Historical campaigning
Party organisation
Campaign professionals
Issue Date: 2002
Publisher: © Haworth Press
Citation: WRING, D., 2002. Images of Labour: the progression and politics of party campaigning in Britain. Journal of Political Marketing, 1(1), June, pp. 23-38
Abstract: This paper looks at the continuities and changes in the nature of election campaigns in Britain since 1900 by focusing on the way campaigning has changed and become more professional and marketing driven. The piece discusses the ramifications of these developments in relation to the Labour party's ideological response to mass communication and the role now played by external media in the internal affairs of this organisation. The paper also seeks to assess how campaigns have historically developed in a country with an almost continuous, century long cycle of elections.
Description: This article was published in the journal, Journal of political marketing [© Haworth]. The definitive version is available at: http://www.haworthpressinc.com/web/JPOLM/.
URI: https://dspace.lboro.ac.uk/2134/1083
ISSN: 1537-7857
Appears in Collections:Published Articles (Social Sciences)

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