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Title: Power as well as Persuasion: political communication and Party development
Authors: Wring, Dominic
Issue Date: 2001
Publisher: © Palgrave-Macmillan
Citation: WRING, D., 2001. Power as well as Persuasion: political communication and Party development. IN: Bartle, J. & Griffiths, D.(eds.) Political Communication Transformed, Hampshire: Macmillan-Palgrave
Abstract: In the run-up to and during the 1997 general election political discourse was dominated by references to the supposed power and influence of the so-called 'spin doctors' and 'image makers'. These terms are often, and quite erroneously, used interchangeably. Those charged with 'doctoring' the 'spin' are primarily concerned with managing so-called 'free' media which is the coverage given politicians by print and broadcast journalists. Working in tandem with this group, the 'image makers' are those marketing experts charged with interpreting popular opinion and developing a strategy to promote their particular party, candidate or leader by use of 'paid' or 'controlled' communications such as advertising....
Description: This extract is taken from the author's original manuscript and has not been reviewed or edited. The definitive version of this extract may be found in the work, Political Communication Transformed by Bartle and Griffiths, which can be purchased from www.palgrave.com.
URI: https://dspace.lboro.ac.uk/2134/1093
ISBN: 0333776763
Appears in Collections:Book Chapters (Social Sciences)

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