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Title: From mass propaganda to political marketing: the transformation of Labour Party election campaigning
Authors: Wring, Dominic
Issue Date: 1996
Publisher: © Frank Cass
Citation: WRING, D., 1996. From mass propaganda to political marketing: the transformation of Labour Party election campaigning. IN: Rallings, C., Broughton, D., Denver, D. & Farrell, D.(eds.) British Parties and Elections Yearbook 1995, Hampshire: Frank Cass
Abstract: The rise and growing importance of political marketing is self-evident in many of the major western democracies. The innovative Conservative party campaign effort of 1979 is sometimes referred to as a major watershed in the development of the phenomenon in Britain. Results of that election proved a vital component in the respective success of both the agency and client organisation. Victory heralded the beginning of three Thatcher led majority governments as well as the start of a period of commercial success for the party's consultants.
Description: This is a chapter taken from the serial, British Parties and Elections Yearbook [© Frank Cass].
URI: https://dspace.lboro.ac.uk/2134/1107
ISSN: 1368-9886
Appears in Collections:Book Chapters (Social Sciences)

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