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Title: Passenger perceptions of the ‘green image’ associated with airlines
Authors: Mayer, Robert
Ryley, Tim
Gillingwater, David
Keywords: Green image
Airline
Environment
Passenger attitude
Issue Date: 2012
Publisher: © Elsevier
Citation: MAYER, R.M.J., RYLEY, T. and GILLINGWATER, D., 2012. Passenger perceptions of the green image associated with airlines. Journal of Transport Geography, 22, pp.179-186.
Abstract: Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance. When presented with a list of airlines, about half of respondents were able to differentiate between airlines based on environmental friendliness. The results show that low-cost airlines in general are not seen as more or less environmentally friendly than full service network airlines. Yet air travellers do indicate differences in the environmental image based on individual airlines. Furthermore, results vary depending on whether passengers had flown previously with a particular airline. Passengers also differentiate between measures that airlines can adopt to reduce the environmental impact of aviation. Using newer aircraft is seen as the most effective way to address the issue.
Description: This is the author’s version of a work that was accepted for publication in the Journal of Transport Geography. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published at: http://dx.doi.org/10.1016/j.jtrangeo.2012.01.007
Version: Accepted for publication
DOI: 10.1016/j.jtrangeo.2012.01.007
URI: https://dspace.lboro.ac.uk/2134/11389
Publisher Link: http://www.elsevier.com/locate/jtrangeo
http://dx.doi.org/10.1016/j.jtrangeo.2012.01.007
ISSN: 0966-6923
Appears in Collections:Published Articles (Civil and Building Engineering)

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