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@doesyourairlinetweet? An empirical analysis of the use of twitter by 50 international airlines

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journal contribution
posted on 2013-01-11, 14:50 authored by Lucy Budd
Purpose: To provide empirical evidence of the extent to which 50 of the world’s largest passenger airlines use the social media site twitter. Design/methodology/approach: Original empirical data on the presence and usage of 50 airlines’ official twitter accounts was accessed. Research limitations/implications: Research demonstrates the extent to which airlines are using twitter as a communications tool and suggests that some airline are not currently utilising twitter to its full extent. Practical implications: The research provides information on current twitter use and penetration, thus enabling airlines to benchmark their performance in this social media channel. Originality/value: The paper provides an original empirical insight into a growing phenomenon which is currently underreported in academic literatures.

History

School

  • Architecture, Building and Civil Engineering

Citation

BUDD, L.C.S., 2012. @doesyourairlinetweet? An empirical analysis of the use of twitter by 50 international airlines. Journal of Airline and Airport Management, 2 (2), pp. 124 - 135.

Publisher

OmniaScience and the author

Version

  • VoR (Version of Record)

Publication date

2012

Notes

This article was published in the open access journal, Journal of Airline and Airport Management [provided on a Attribution-Non Commercial 3.0 Creative commons license].

eISSN

2014-4806

Language

  • en

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