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Political marketing : segmentation, brand and competitive strategies in the U.K.
thesis
posted on 2013-01-25, 13:45 authored by Gareth SmithPolitical marketing : segmentation, brand and competitive strategies in the U.K.
History
School
- Business and Economics
Department
- Business
Publisher
Gareth SmithPublication date
2009Notes
This thesis is closed access. A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.Language
- en