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Title: Knowledge dissemination in the global service marketing community
Authors: Lages, Cristiana R.
Simoes, Claudia M.N.
Fisk, Raymond P.
Kunz, Werner H.
Keywords: Service community
Nordic School
North American School
Service history
Issue Date: 2013
Publisher: © Emerald
Citation: LAGES, C.R. ... et al, 2013. Knowledge dissemination in the global service marketing community. Managing Service Quality, 23 (4), pp.272-290.
Abstract: Purpose: The evolution of the service marketing field was marked by the emergence of a global, vigorous and tolerant community of service marketing researchers. This paper examines the history of the service marketing community and argues that it may be an archetype for building the emergent global service research community. Design/methodology/approach: The study combines qualitative and quantitative approaches. We interviewed four pioneering service scholars and also collected descriptive data (e.g., Authorship, Affiliation, Title, Keywords) of all service related articles published in 13 top peer-reviewed marketing and service journals over the last 30 years (5,432 articles; 6,450 authors). In a dynamic analysis we mapped global collaboration between countries over time and detected clusters of international collaboration. Findings: Findings suggest a growing international collaboration for the US and the UK, while for other countries like Israel the global collaboration started from a high level and decreases now. Further, the service marketing community never became polarized and there were always contributions from researchers all over the world. Research limitations/implications: As the global service research community is developing, service marketing becomes a research neighborhood within the broader service research community. Simultaneously, other research neighborhoods are emerging within this new community (e.g. service arts, service management, service engineering, service science). Originality/value: Anchored on the social evolution and biological evolution metaphors, this study explains the evolution of the service marketing field from both qualitative and quantitative perspectives. Furthermore, it explains the development of the service marketing community as an archetype for building the global service research community.
Description: This article was accepted for publication in the journal, Managing Service Quality: http://dx.doi.org/10.1108/MSQ-03-2013-0048
Version: Accepted for publication
DOI: 10.1108/MSQ-03-2013-0048
URI: https://dspace.lboro.ac.uk/2134/12079
Publisher Link: http://dx.doi.org/10.1108/MSQ-03-2013-0048
ISSN: 0960-4529
Appears in Collections:Published Articles (Business)

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