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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/12127

Title: The media and football supporters: a changing relationship
Authors: Cleland, Jamie
Issue Date: 2011
Publisher: Sage © The Author
Citation: CLELAND, J., 2011. The media and football supporters: a changing relationship. Media Culture and Society, 33 (2), pp. 299 - 315.
Abstract: The research presented in this article The development of ‘new’ media at the end of the 1980s and early 1990s has radically changed the relationship between the media and football supporters. Firstly, a growth in media sources created a very competitive media environment and, secondly, led to greater interaction between the media and its audience. Drawing on forty seven semi-structured interviews with media personnel and eight hundred and twenty seven questionnaires completed by supporters at four football clubs, this article assesses how fans consume the many media sources that now exist and the level of involvement for supporters in the media. The results indicated a balance of consumption between ‘old’ and ‘new’ media as well as highlighting the contrasting strategies each media source had put in place to involve supporters. The article concludes by suggesting that there remains a place for those media sources which involve their target audience.
Description: This article was published in the journal, Media, Culture & Society [SAGE © The Author] and the definitive version is available at: htpp://dx.doi.org/10.1177/0163443710393866
Version: Accepted for publication
DOI: 10.1177/0163443710393866
URI: https://dspace.lboro.ac.uk/2134/12127
Publisher Link: http://dx.doi.org/10.1177/0163443710393866
ISSN: 0163-4437
Appears in Collections:Published Articles (Communication, Media, Social and Policy Studies)

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