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Title: Design and evaluation: end users, user datasets and personas
Authors: Marshall, Russell
Cook, Sharon
Mitchell, Val
Summerskill, Steve
Haines, Victoria
Maguire, Martin
Sims, Ruth
Gyi, Diane E.
Case, Keith
Keywords: Personas
Inclusive design
Issue Date: 2015
Publisher: © Elsevier Ltd and The Ergonomics Society
Citation: MARSHALL, R. ... et al., 2015. Design and evaluation: end users, user datasets and personas. Applied Ergonomics, 46(B), pp.311-317.
Abstract: Understanding the needs and aspirations of a suitable range of users during the product design process is an extremely difficult task. Methods such as ethnographic studies can be used to gain a better understanding of users needs, but they are inherently time consuming and expensive. The time pressures that are evident in the work performed by design consultancies often make these techniques impractical. This paper contains a discussion about the use of 'personas', a method used by designers to overcome these issues. Personas are descriptive models of archetypal users derived from user research. The discussion focuses on two case studies, the first of which examines the use of personas in the car design process. The second examines the use of personas in the field of 'inclusive design', as demonstrated by the HADRIAN system. These case studies exemplify the benefits 'data rich' personas contribute as opposed to 'assumption based' personas. © 2013 Elsevier Ltd and The Ergonomics Society.
Description: This article was published in the journal, Applied Ergonomics [© Elsevier Ltd and The Ergonomics Society] and the definitive version is available at: http://dx.doi.org/10.1016/j.apergo.2013.03.008
Version: Accepted for publication
DOI: 10.1016/j.apergo.2013.03.008
URI: https://dspace.lboro.ac.uk/2134/12267
Publisher Link: http://dx.doi.org/10.1016/j.apergo.2013.03.008
ISSN: 0003-6870
Appears in Collections:Published Articles (Design School)
Published Articles (Mechanical, Electrical and Manufacturing Engineering)

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