HOYLER, M. and WATSON, A., 2013. Global media cities in transnational media networks. Tijdschrift voor economische en sociale geografie, 104 (1), pp.90-108.
This paper considers an alternative dimension of world city network formation,
driven by transnational media corporations rather than advanced producer
services. Through an empirical analysis of the office networks of leading media
corporations, the paper measures the integration of global media cities into the
world city network in 2011. An interlocking network model is employed to
determine the connectedness of cities within media networks, and a principal
components analysis used to identify six media fields that represent the locational
strategies of transnational media corporations. The results highlight the regionality
of global corporate media strategies, which are firmly anchored in the major home
markets of North America, Europe and Japan but reach out to other world regions
through strategically positioned media cities.