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|Title: ||The globalised village: grounded experience, media and response in Eastern Thailand|
|Authors: ||Chanrungmaneekul, Unaloam|
Globalism and textual analysis
|Issue Date: ||2009|
|Publisher: ||© Unaloam Chanrungmaneekul|
|Abstract: ||Drawing on the fieldwork in a village community in Eastern Thailand, Ban Noen PutsaPluak
Ked, this thesis explores the complex relationships between processes of
globaIisation, representations in the mainstream media and activist media; and villagers'
responses to change.
The research, summarised here has three interrelated objectives: First, to examine how
globalisation and industrialisation are represented in the mainstream and activist media.
Second, to investigate the role played by the activist media in promoting counter visions of
possible futures. Thirdly, to investigate the practices and ideas that local people have
developed to resist or accept globalisation. The research employs a multi-method approach
combining ethnographic methods, a questionnaire survey; textual analysis; and focus
The findings point to a complex relationship between mediated representations and visions
of modernity. They also demonstrate that villagers' responses are strongly stratified by age,
length of residence, and relation to the pivot of the new industriaIisation- a major chemical
plant and that they remain strongly influenced by the crucial nexus of traditional Thai
society, the patron client system. Additionally, content analysis and critical discourse
analysis suggest that Thai news television programmes reproduced both the ideology of
globalism and the celebration of consumerism. Moreover, the voices of marginalized
groups and local people are also absent from the activist media.|
|Description: ||A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University.|
|Appears in Collections:||PhD Theses (Communication, Media, Social and Policy Studies)|
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