WRING, D. and WARD, S., 2010. The media and 2010 campaign: the television election? IN: Geddes, A. and Tonge, J. (eds). Britain Votes 2010. Oxford: Oxford University Press, pp. 217 - 232
The 2010 election was one of the most competitive campaigns of recent decades. The first
televised leaders debates along with the rise of online social networking led to renewed
speculation about the potential influence of the media in campaigns. By contrast the press
appeared to revert to the pre mid-1990s form with strong support for the Conservatives and
personal attacks on their opponents. This article concentrates on these two topics and
specifically the influence of the leaders debates on the campaign and outcome of the election
as well as how and whether press endorsements made much difference.