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Title: The media and 2010 campaign: the television election?
Authors: Wring, Dominic
Ward, Stephen
Editors: Geddes, A
Tonge, JE
Issue Date: 2010
Publisher: Oxford University Press on behalf of the Hansard Society / © the authors
Citation: WRING, D. and WARD, S., 2010. The media and 2010 campaign: the television election? IN: Geddes, A. and Tonge, J. (eds). Britain Votes 2010. Oxford: Oxford University Press, pp. 217 - 232
Abstract: The 2010 election was one of the most competitive campaigns of recent decades. The first televised leaders debates along with the rise of online social networking led to renewed speculation about the potential influence of the media in campaigns. By contrast the press appeared to revert to the pre mid-1990s form with strong support for the Conservatives and personal attacks on their opponents. This article concentrates on these two topics and specifically the influence of the leaders debates on the campaign and outcome of the election as well as how and whether press endorsements made much difference.
Description: This is a book chapter
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/13446
ISBN: 9780199603275
Appears in Collections:Book Chapters (Social Sciences)

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