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Title: Comparative media analysis: why some fuzzy thinking might help. Applying fuzzy set qualitative comparative analysis to the personalization of mediated political communication
Authors: Downey, John
Stanyer, James
Keywords: Comparative media research
Fuzzy sets
Hallin and Mancini
Personalization
Personalized political communication
Ragin
Issue Date: 2010
Publisher: Sage Publications Ltd / © The authors
Citation: DOWNEY, J. and STANYER, J., 2010. Comparative media analysis: why some fuzzy thinking might help. Applying fuzzy set qualitative comparative analysis to the personalization of mediated political communication. European Journal of Communication, 25 (4), pp. 331 - 347.
Abstract: This article examines the benefits of fuzzy set qualitative comparative analysis (fsQCA) for comparative media research. It shows the advantages of fuzzy set theoretic thinking in examining the causes of a major feature of contemporary political communication research, namely personalization. The article has three parts. The first is a critique of the method adopted by Hallin and Mancini, a generally laudable and highly influential recent contribution to comparative media analysis. The second is a brief introduction to fsQCA. The third demonstrates the method’s usefulness by investigating the personalized character of mediated political communication.
Description: This article was published in the serial, European Journal of Communication [Sage Publications Ltd / © The authors]. The definitive version is available at: http://dx.doi.org/10.1177/0267323110384256
Version: Accepted for publication
DOI: 10.1177/0267323110384256
URI: https://dspace.lboro.ac.uk/2134/13828
Publisher Link: http://dx.doi.org/10.1177/0267323110384256
ISSN: 0267-3231
Appears in Collections:Published Articles (Social Sciences)

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