Measuring appropriateness - perceived relationships between typography and form

Abstract

We perceive products and elements of products as being 'appropriate' or 'suitable' for a particular context. Because the appropriateness of a design usually sits at the interface of one element of design with another, completed research in this area is sparse. 'Appropriateness' may be defined as the comparison of ascribed character to personal benchmarks. These benchmarks are applied by the designer throughout the design and production stages, by other perceivers during these stages, and by the user/viewer in experiencing the product after completion. Context and situation inform the user's perception of the product. This paper seeks to provide evidence of appropriateness and perceived relationships between design elements in the area of applied graphic design.